Engagement
Multi-Channel Attribution Dashboard
A commissioned dashboard that maps credit across paid, organic, email, and offline channels so your team argues from one shared model.
Who it is for
Marketing leads, performance managers, and finance partners in Great Britain who run spend across several channels and need a single board for weekly and monthly reviews. Ideal when last-click reports and channel managers keep telling different stories about the same month.
Result you receive
A working multi-channel attribution dashboard, a written credit-rule glossary, and a live walkthrough for the people who will open it every Monday. The board shows how paid search, paid social, organic, email, affiliate, and (where data allows) retail or call-centre paths share credit for the conversions you define.
Scope included
- Kick-off workshop to lock conversion events, exclusion rules, and lookback windows
- Source inventory across ad accounts, analytics properties, CRM or ESP exports, and offline files
- Two draft attribution models plus your preferred hybrid rules
- Dashboard layout for channel overview, campaign drill-down, and model comparison
- Documentation pack and a recorded handover session
- Two revision rounds after the first review build
Excluded
Media buying, creative production, or ongoing ad account management. We do not replace your analytics vendor licence fees. Raw data cleaning beyond what is required for the agreed conversion paths is quoted separately if volumes are unusually large.
Provider and process
Work is led by ForestCore Workspace analysts from our Glasgow studio, with remote sessions for clients elsewhere in Great Britain. You appoint one decision owner for credit rules; we will not proceed to visual build until those rules are written and signed off.
Timeline and delivery
Most commissions finish in five to eight weeks from the scope call, depending on how quickly source access arrives. Delivery is remote dashboard access plus documentation; optional in-person walkthroughs are available at Office 8, 36 Example Street, Glasgow ZZ6 6AA.
Preparation
Before kick-off, gather admin access (or export schedules) for the channels in scope, a list of conversion events finance already trusts, and examples of reports your leadership currently uses — even if they disagree with each other.
Constraints
We build on the measurement stack you already pay for when possible. If a required connector is unavailable, we design an export-based refresh rhythm and state the latency clearly in the glossary.
Pricing basis
Quotes start from £6,800 for a focused retail or DTC mix with three to five digital channels. Broader mixes, offline joins, or multi-brand taxonomies are priced after the brief. A 30% deposit confirms the schedule.
Next step
Submit a dashboard brief with your channel list and the decision the board must support. We reply within two working days with questions or a draft quote.