Engagement
Measurement Workshop
A facilitated half-day for marketing and finance to agree conversion events, lookbacks, and the language you will use on the board.
Format
A structured half-day with your marketing lead, a finance or commercial partner, and optional agency guests. We facilitate the debate on conversion definitions, brand versus response spend, and which channels belong on the first dashboard version.
Outputs
- Agreed draft glossary (events, windows, exclusions)
- Parking lot of disputes that need more data
- Suggested first dashboard chapters
Workshops often precede a multi-channel attribution dashboard commission so credit rules are owned by the people who will live with them.