Engagement
Channel Mix Review
A short diagnostic that stress-tests how your current reports assign credit before you commission a full dashboard.
What you get
A written channel mix review that shows where your existing reports over-credit or under-credit paths, which conversion definitions clash, and whether a full multi-channel attribution dashboard is warranted yet.
Included
- Review of up to six primary channels and two conversion events
- Side-by-side notes on last-touch versus a simple position-based sketch
- Priority list of data gaps that block a trustworthy board
- Recommendation: proceed to commission, fix sources first, or pause
Good fit when
You are mid-budget cycle and need clarity before locking next quarter’s mix, or leadership has asked why retail visits never appear next to paid social in the weekly pack.