Client stories
Notes from marketing leads who commissioned attribution boards, reviews, and workshops with ForestCore Workspace.
Evidence from recent commissions. Names and cities are shared with permission; figures stay qualitative unless the client approved them.
They rebuilt our paid-plus-retail credit map in six weeks. Saturday market visits finally sit next to Meta spend on the same board. We still argue about how heavy brand search should weigh — that argument is clearer now, not louder.
The channel mix review was blunt about our UTM mess. Useful, if slightly uncomfortable. We paused the full dashboard until naming rules settled, which saved a wasted build.
Finance joined the workshop expecting a lecture. Instead we left with a one-page glossary both sides could live with. That page became the brief for the dashboard commission that followed.
Stewardship caught a renamed Google campaign cluster before our monthly board went to leadership. Quiet work, but it stopped a week of frantic screenshots.
Extended note: Midlands home-goods brand
A multi-brand retailer asked for a multi-channel attribution dashboard covering paid search, paid social, email, and store footfall from loyalty scans. Constraints included a finance team that rejected probabilistic models and a six-week window before a board meeting.
ForestCore Workspace locked a position-based hybrid with documented exclusions for staff purchases, delivered the board in seven weeks (source access slipped by five days), and ran a Glasgow walkthrough for the marketing lead plus remote sessions for regional managers. The mild reservation from their side: organic social remains sparse in the credit paths because tagging discipline is uneven — documented as a known gap rather than hidden.