Field notes
Practical notes on multi-channel attribution, credit rules, and dashboard chapters from the ForestCore Workspace studio.
Short articles from our Glasgow practice — written for marketing leads wrestling with credit across paid, organic, email, and offline paths.
Workshop agendas that survive finance
A half-day measurement workshop outline that keeps marketing and finance in the same room without a slide marathon.
Bringing retail visits onto a digital board
How loyalty scans and store diaries can sit beside paid channels without pretending every footfall is a tracked click.
UTM hygiene before you commission a board
Four naming habits that keep multi-channel attribution dashboards readable after the handover glow fades.
When last-click still wins the room
Why finance teams cling to last-click reports — and how to introduce a second model without derailing the budget meeting.